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Last updated on : November 28, 2023

Optimising operating performance, enhancing management of assets and improving investment returns and asset value through effective owner representation

We work with people who buy, develop, operate and invest in hotels. We understand that Asia Pacific presents the most exciting and rapidly evolving market place for investors and operators.  With a fast growing base of travellers and new evolving destinations around the region, our clients need an expert partner to help navigate its increasing complexity. We help institutional investors, family offices and hotel operators to reimagine their investment strategy.

What are our capabilities?

Strategic Asset Management and Owner Representation

  • Acting as the owner representative on all asset ownership and strategic matters, driving performance and value through the third party operator.

Operational Diagnostics

  • Reviewing the performance of existing hotels to identify value add and performance enhancement opportunities.

Pre-opening Asset Management

  • Pre-opening asset management for new developments and conversions to ensure hotels are positioned optimally from the outset.

Budget Negotiation

  • Annual budget and business plan reviews and negotiations with the operator.

Brand Performance Reviews

  • Repositioning and rebranding reviews, with the support of our operator selection team

Portfolio Assessment

  • Portfolio assessment to identify value creation opportunities, performance uplift potential, incremental capital projects, disposals, and operational regearing.

What makes us special?

Integrated services

  • Our Advisory and Capital Markets colleagues work together to provide the most comprehensive offering in hotel real estate

Direct experience

  • Our 25+ dedicated hotel Asset Management team members has direct operating experience in the markets we cover

Market intelligence

  • Through our wider service offering we have access to more data, market insights and trends than any of our asset management competitors

Value-added services

  • We work with other parts of the business to deliver additional services, such as sustainability and project and development services

Extensive network

  • Our asset managers leverage senior relationships with hotel operators, enabling us to resolve on-property issues faster and to heighten operator focus

Why can we be trusted?

  • 75+ hotels in Asia Pacific asset managed by us, ranging from the Andaz in Singapore to the InterContinental Tokyo, to the Grand Hyatt KL and many full service hotels
  • In addition to our 75+ assets in Asia Pacific, we benefit from insights into 150+ assets managed globally by JLL
  • Very high retention rate of the most discerning clients, including GIC, RB Capital, CDL
  • Partnership with every major operator and 20+ brands in the region
  • Increasingly supporting clients on pre-opening, including Mondrian Singapore, Kimpton Koh Samui, Rosewood Bangkok, Pullman Orchard

How are we powered by technology?

JLL HotelsHub
Our proprietary hotel operating and trading performance data with a data set of over 2,000 P&Ls

JLL Asset Management Client Portal
Client-facing asset management business intelligence platform allowing clients to have direct access to their hotels’ performance

How can you engage a client?

  • Have you considered how you could be maximising your asset value?
  • Do you have a long term asset management plan which aligns with your investment thesis?
  • Do you feel that your operator is focused on your asset and prioritising your interests?
  • Would you be open to having one of our asset managers do a high level assessment of upside opportunities?
  • Is your hotel best placed to benefit from the recovery cycle in the coming years?
  • Is your hotel optimally positioned in terms of ADR and occupancy to deliver on the bottom line?

Where can you learn more?

Sites

Corporate Website

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